WHO GIVES A RAT’S A$$ ABOUT CLINICAL TRIALS?
First of all, we do care about rats a$$es... that’s why we only test on humans ;-)
Many companies conduct clinical trials! ... Right?! It’s easy to assume, but let’s have a better look.
Other companies either claim their products are "scientifically proven" or they have done "consumer trials" so we wanted to dig a little deeper with you to understand the difference.
Generally speaking, it usually means the statement was not written by real scientists. Science doesn’t really do “proof”, it does “disproof”.
For instance, many people believe all swans are white. So, they go and look at a swan, ten more, and finally one hundred more. All the swans they saw were white. Is that proof that all swans are white? It is consistent with their initial thoughts, but it does not prove anything. Just one black swan, however, conclusively disproves the theory.
“Scientifically Proven” is more of an advertising phrase than a scientific one.
Consumer Trial or Survey:
These are where companies or brands group their customers, ask them to use the product and report back. Very simple but often completely unregulated and open to a lot of biases and influence.
Independent Clinical Trial:
Products are sent off to an authorised independent test company. This company has no connection or financial gain to the product (other than to test it). The products are tested on human subjects in a very strict and controlled environment so there can be no cheating. The test subjects usually do not even know what the product “is” or what it’s “supposed to do”. They’re told very little, so it’s entirely focused on the results and not opinions. Independent clinical trials are one of the fairest and most accurate product trials available. You’re not just getting our thoughts; you’re getting the facts…
Now, do you give a rat's a$$ about Clinical Trials?
RESULTS FROM OUR CLINICAL TRIALS
Product application determines an improvement of skin moisturising at all the experimental monitored times. Differences between treated and untreated areas are statistically significant.
Both after 28 and 56 days of product use a statistically significant decrease in thigh circumference is recorded (mean values respectively by -0.7cm at T28 and -1.1cm at T56).
After 15 and 30 days of active product use (HS.11), a statistically significant decrease of the waistline circumference is recorded, both compared to baseline and to the placebo-treated group. The mean loss recorded in the waistline area is respectively by -0.5cm at T15 and by -0.9cm at T30. No variations are monitored in the placebo-treated group (HS.12).
EYE CONTOUR GEL
In the T30min picture, it is possible to notice a decrease of periocular wrinkles visibility, blue coloured, since the colour of blue lines is less intense and lines become less defined/more dotted. The eye corner is marked by the white square.